# Immersive Edge

> Simulation gaming that transforms and optimizes teams.


## Posts

- [Beyond the Script: Where Performance Actually Lives](https://immersiveedge.tech/blog/beyond-the-script-where-performance-actually-lives/): Most professional development tools focus on what people know. They test theory, they lean on self-reported strengths, and they ask: “What would you do in this situation?” But there is a canyon-sized gap between a person’s intended behavior and their actual performance when the environment gets “noisy.” The Friction Point Real performance doesn’t live in a vacuum. It lives in the friction – the uncomfortable space where: For years, our immersive simulations have served as a high-stakes laboratory for these moments. We’ve helped organizations observe real behavior in realistic, high-pressure environments. But as the pace of work has accelerated, our […]
- [Why Simulations Reveal What Surveys Can’t](https://immersiveedge.tech/blog/why-simulations-reveal-what-surveys-cant/): Culture isn’t what people say they’d do. It’s what they actually do when the pressure is on. At Immersive Edge, we have observed hundreds of teams operating inside high-pressure business simulations. Different sectors. Different geographies. Different seniority. Yet one consistent pattern emerges: Behaviour under pressure tells a very different story to behaviour described in surveys. Organisations invest significant time and money in engagement surveys, culture diagnostics, and values-based assessments. These tools are useful for understanding perception and sentiment, but do they tell really you beyond what people believe the culture is (or what they think it should be)? These tools […]
- [Future Leaders Programme](https://immersiveedge.tech/blog/future-leaders-programme/): How a Leading Asset Management firm Stress-Tested their Leadership Pipeline When partnering with a global asset management firm, the objective was clear: embed stronger cross-functional collaboration and commercial decision-making capability within their Future Leaders programme. Through an upfront needs analysis, we aligned the simulation to support high-potential leaders preparing for broader organisational responsibility. The focus was not theoretical leadership, but real time judgement, prioritisation, and risk management under pressure. The Objective The Approach Participants ran a virtual business within a high-pressure, data-driven environment. They were required to: Facilitation was tailored to reflect the asset management context, ensuring that behaviours surfaced […]
- [Supporting the Build Fife 2026 Programme](https://immersiveedge.tech/blog/supporting-the-build-fife-2026-programme/): When partnering with InvestFife’s Build Fife programme, the focus was clear: move beyond theoretical learning and expose leaders to the real financial and operational consequences of their decisions. Our brief was to test the commercial capability of businesses leaders, and really highlight the need for building more resilient, execution-ready organisations. The Objective Participants were required to: The simulation surfaced how siloed decision-making impacts profitability, delivery timelines, and long-term sustainability. Commercial Impact The experience accelerated commercial awareness by making trade-offs visible and measurable. Key learning outcomes included: By embedding this simulation into the Fife Build programme, participating experienced the importance of […]
- [Business Experience for Schools](https://immersiveedge.tech/blog/business-experience-for-schools/): Alongside our corporate engagements, we partnered with regional schools to deliver immersive business simulations designed to bridge the gap between education and employment. Rather than observing business concepts in theory, students stepped into a live commercial environment; experiencing first-hand the complexity, pressure, and trade-offs involved in running an organisation. The Objective Through our TeamWork Simulation, students ran a virtual business in real time and successfully made strategic and operational decisions under time pressure. By interpretating financial data and allocating resources across competing demands, the the students were able to achieve some excellent results. The experience translated classroom knowledge into applied […]
- [Engagement and Productivity: Regaining Lost Potential](https://immersiveedge.tech/blog/engagement-and-productivity-regaining-lost-potential/): The high cost of disengagement Productivity isn’t just a matter of clocking hours; it hinges on how invested people feel in their work. When engagement falters, the impact on output is immediate. Gallup’s latest State of the Global Workplace report found that global employee engagement fell to 21% in 2024 and that this drop cost the world economy US$438 billion in lost productivity (Gallup). Put simply, one in five workers are actively engaged and the rest are uninspired or worse. It’s not surprising that disengaged teams struggle to innovate, miss deadlines and have higher turnover. Engagement has a powerful upside. Research […]
- [From Experience to Evidence: Measuring the ROI of Business Simulations](https://immersiveedge.tech/blog/from-experience-to-evidence-measuring-the-roi-of-business-simulations/): “This sounds great, but how do we know it’s effective at embedding learning into day-to-day work? How can we measure it?” These are the age-old questions L&D professionals hear from executives when proposing immersive business simulations. In other words: How do we prove this investment moved the needle? Answering that question requires turning rich experience into hard evidence. In this post, we explore how to measure the ROI of experiential learning – specifically business simulations – using Kirkpatrick’s Four Levels of Evaluation and the Balanced Scorecard framework. The ROI Measurement Challenge in Experiential Learning Immersive simulations are engaging and effective […]
- [Bridging Experience and Structure: Why Our SFIA Partnership Matters](https://immersiveedge.tech/blog/why-our-sfia-partnership-matters/): At Immersive Edge, we believe that the best way to learn is by doing. That belief underpins everything we create – from the structure of our business simulations to the way we work with organisations to solve real-world challenges. Over the last year, we’ve seen a meaningful shift as we introduced competency-based progression into our simulations. Teams no longer just complete a session – they grow in capability, and they can see that growth. We’re excited to announce that we’ve taken the next step on that journey: Immersive Edge is now a SFIA Accredited Partner. A Natural Alignment SFIA (the […]
- [Facilitate, Simulate, Stimulate](https://immersiveedge.tech/blog/facilitate-simulate-stimulate/): “Our purpose is to influence the way we teach, train and learn in order to better prepare humanity for tomorrow’s workplace” Tim Dew – Founder, Immersive Edge   What’s the Purpose? What’s the Point? When you’re walking into a room, ready to facilitate a training session, as we did in that picture above (Paris, 2023 Asset Management Company business simulations competition, case study in full here), or just about to log in to deliver an online session, you never really know exactly what to expect. You’ve gone through a detailed needs analysis with the client’s key stakeholders, you’ve done your […]
- [Top Skills Employers Will Value by 2030](https://immersiveedge.tech/blog/https-immersiveedge-blog-skills-employers-value-by-2030/): “We complain that learners want to be spoon-fed, but then we won’t let them hold the spoon.“ Jane Bozarth – Director of Research, The Learning Guild   The future belongs to those who prepare for it today. Whilst studying at university, learners are actively encouraged to focus not just on what’s required now, but on the skills that will shape the industries of tomorrow such as adaptability, critical thinking, and the ability to harness technology. Employers don’t just seek degrees; they seek minds that are ready to evolve.  There might be nothing seemingly groundbreaking and new in those words, but […]
- [Leveraging Business Simulations for Effective Change Management](https://immersiveedge.tech/blog/business-simulation-for-change-management/): Change is an inevitable part of business, but managing it effectively remains a significant challenge for many organizations. Resistance to change, misalignment of goals, and a lack of hands-on experience in navigating transitions can stall even the most well-planned initiatives. Business simulations offer a powerful solution by providing a risk-free environment where employees can experience change, understand its implications, and build the skills needed to manage it effectively. The Challenge of Change Management Research consistently shows that most change initiatives fail to achieve their objectives. According to a study by McKinsey, approximately 70% of change programs fail, often due to […]
- [Embrace the Fear to Learn More Effectively](https://immersiveedge.tech/blog/embrace-the-fear-to-learn-more-effectively/): “It’s like we were an under 7s football team and someone booted the ball and we all frantically chased after it”   I could add another 40 or so similar quotes from participants when we play our business simulations with 16-65 year old participants, whether school children or senior leaders in large corporates over the years. That quote in itself is so representative of real-world business challenges and approaches though, isn’t it? When fear is a factor… Fear is often seen as an obstacle to success when it comes to learning. It can be viewed as something that paralyses, discourages, […]
- [Why Traditional Approaches to Change Management Often Fail](https://immersiveedge.tech/blog/why-traditional-approaches-to-change-management-often-fail/): Change management is a cornerstone of organizational growth, yet according to McKinsey’s Changing Change Management nearly 70% of change initiatives fail. Traditional approaches often fall short because they rely on frameworks that overlook a crucial element: human behavior. To create lasting change, organizations must recognize that the most convincing ideas are the ones people believe they thought of themselves. Without this, resistance can grow entrenched, making even the most well-designed initiatives falter. The Psychology of Resistance: Why People Get Stuck Resistance to change is not just stubbornness; it’s deeply rooted in how people process threats to their sense of control, […]
- [Identifying and Developing Talent with Business Simulations](https://immersiveedge.tech/blog/developing-talent-with-business-sims/): In today’s dynamic workplace, identifying and developing talent is not just a strategic imperative – it’s a survival tool. Organizations need employees who are not only skilled but also adaptable, collaborative, and capable of thinking critically under pressure. Business simulations, grounded in experiential learning, are proving to be powerful methods for uncovering hidden talent and accelerating its development. This post focuses on how simulations can support talent identification and growth. Identifying Talent Through Simulations Traditional hiring and talent identification methods often rely on interviews, resumes, and standardized tests, which can miss key indicators of potential. Business simulations provide a more […]
- [Upskilling: The Top 10 Skills for 2025](https://immersiveedge.tech/blog/upskilling-workforces-top-10-skills-for-2025/): The World Economic Forum (WEF) reported in 2020 that “40% of current workers’ core skills are expected to change in next 5 years”, accompanied by a list of key skills that are needed in the workplace by 2025. The WEF provides guidance to educators but where the WEF is perhaps less clear is what exactly employers can do to solve the reskilling problem. Conversations that I have had with CEOs, Directors of Learning & Development and Organizational Development are all in agreement about what needs to be done but have very mixed outlooks on the solutions. There are lots of […]
- ["Putting Effectiveness into Experiential Learning" - an insight piece by Elton Daddow](https://immersiveedge.tech/blog/https-gingrtech-my-canva-site-blogpost-effectiveness-simulations/):   Click on the image above to read Elton Daddow’s insight piece in full on “Putting Effectiveness into Experiential Learning”. Elton Daddow is Commercial & Training Director at Immersive Edge (previously known as GingrTech) and has been working in the field of Higher Education for over 20 years, 13 of which were spent in Higher and Further Education partnership roles at FTSE100 Pearson in the UK through their digital transformation journey from print publisher to becoming the leading digital content and assessment provider in the education sector. Elton is passionate about embedding technology-enhanced learning solutions and initiatives into teaching and learning […]
- [Podcast: “Prepare To Launch” — Engaging Potential Sponsors (part 3)](https://immersiveedge.tech/blog/podcast-in-it-to-win-it-setting-things-up-for-success-part-2-2/): This is the third and final part of a podcast recording hosted by Kenneth “Kengon” Gonzales as part of his “Esoteric Curiosities” podcast series, which you can listen to in full here for all episodes. In this episode, host Kengon and Immersive Edge’s Commercial & Training Director Elton Daddow discuss Immersive Edge’s views on how to deal with simulation providers, executive sponsors, and doing the required prep to deliver a successful event. Host Biography Kengon has extensive experience in systems/software design and development, support and operations, having worked in technology since 1984 in multiple roles from that of an individual […]
- [Podcast: “In It to Win It!” — Setting Things Up for Success (part 2)](https://immersiveedge.tech/blog/podcast-in-it-to-win-it-setting-things-up-for-success-part-2/): This is the second part of a podcast recording hosted by Kenneth “Kengon” Gonzales as part of his “Esoteric Curiosities” podcast series, which you can listen to in full here for all episodes. In this episode, host Kengon and Immersive Edge’s Commercial & Training Director Elton Daddow discuss Immersive Edge’s approach and the preparation required to run a successful simulation event. Host Biography Kengon has extensive experience in systems/software design and development, support and operations, having worked in technology since 1984 in multiple roles from that of an individual contributor to executive management. Recognized an industry expert and leader in […]
- [Podcast: "Back to Reality" - Another Take on Simulations (part 1)](https://immersiveedge.tech/blog/podcast-another-take-on-simulations/): This is the first part of a podcast recording hosted by Kenneth “Kengon” Gonzales as part of his “Esoteric Curiosities” podcast series, which you can listen to in full here for all episodes. In this episode, host Kengon and Immersive Edge’s Commercial & Training Director Elton Daddow discuss Immersive Edge’s approach to designing and delivering simulations with an emphasis on effectiveness and learning outcomes measurement central to the discussion. There is also an overview of Immersive Edge’s new Culture.Inc simulation, and discussion around balanced scorecared approaches to assessing a team’s performance and development. Host Biography Kengon has extensive experience in […]
- [Schools Case Study - February 2024](https://immersiveedge.tech/blog/schools-teamwork-competition-case-study/): Empowering Schools through Competitive Online Business Simulation Training   In the wake of technological advancements and the challenges posed by traditional teaching methods, schools globally have been exploring innovative avenues to enhance educational outcomes. This case study explores the pilot implementation of a competitive online Immersive Edge experiential learning training program in partnership with South of Scotland Enterprise, DYW Borders & DYW Dumfries & Galloway, aimed at fostering teamworking skills and increasing student confidence whilst bringing knowledge of business studies to life for students in school classrooms. Playing Teamwork.Inc, 6 schools (3 from each region) with a team of 5-6 pupils per school had […]
- [Experiential Learning: Powerful Benefits for Higher Education in 2024](https://immersiveedge.tech/blog/experiential-learning-in-higher-education/): In 1988, I learned to ride a skateboard. There was no PowerPoint presentation involved, no lectures, and no eLearning modules. I just got on and had a go! I didn’t stay on for more than 5 seconds before falling off, but it was after the board shot out from underneath me that I had time to re-wire my mind and adapt my strategy for the next go based on what I’d experienced during those 5 seconds. That’s experiential learning! The second time around, 15 seconds on the board, and the same process again repeatedly until I had, within a few […]
- [Announcement: Boardroom.Inc C-Suite Training](https://immersiveedge.tech/blog/boardroom-executive-training/): We are thrilled to announce the launch of our new business simulation, Boardroom.Inc. C-Suite training Increase c-suite performance Boardroom.Inc is the ultimate C-Suite training tool, putting executive teams to test in order to improve and drive performance. C-suite executives are tasked to take a struggling business from good to great. In the simulation, executives will need to demonstrate high levels of teamwork, empathy, and resilience. They will have to build the governance around improvements, make a profit, and create an organization that is agile and able to react to changing marketplace conditions. Executive training Learning outcomes With Boardroom.Inc, executives will […]
- [Business Sustainability: Turning ESG Talk Into Action](https://immersiveedge.tech/blog/business-sustainability-esg-into-action/): Ahead of Earth Day, Tim Dew (CEO of Immersive Edge) interviewed a number of sustainability professionals to get their views on how we can turn sustainability into action on the ground. A CDP report released in 2017 attributed 71% of the world’s greenhouse emissions since 1988 to just 100 active fossil fuel producers. With nearly all emissions directly controlled by organizations, the game is now afoot on how we can get organizations to transform quickly and effectively to meet our global climate goals. How to improve business sustainability? How do you turn ESG policy into action? What are the benefits […]
- [What is Change Management: Organizational Change Methods](https://immersiveedge.tech/blog/what-is-change-management/): Organizations are constantly changing, evolving, and adapting to meet new challenges, provide new services or simply improve existing processes. Change is constant, with 70% of companies saying they either have a digital transformation strategy in place or are working on one. However, change may not be so easy, as changing the way an organization thinks and acts may involve changing the way hundreds, or thousands, of employees think and act. 71% of leaders say the workforce is important in supporting their digital transformation strategy, so how does an organization implement change? That’s when change management comes in. What is change […]
- [What Are Organizational Silos: The Dangers of Silo Working](https://immersiveedge.tech/blog/what-are-organizational-silos/): “Teamwork makes the dream work”, “There’s no ‘I’ in team”, “Team: together everyone achieves more”. We’ve heard these quotes countless times before, and we certainly know them by heart. So, why is it that many businesses struggle to make teams work together? Why does the dream not… work? Silo working is the most common denominator in teamwork struggles. What are organizational silos? Organizational silos definition Organizational silos are structures that divide employees and teams into individuals, making them work independently and often avoid sharing information. People like to focus on what they are doing, which means that they often don’t […]
- [How to Learn the Top 10 Skills for 2025](https://immersiveedge.tech/blog/how-to-learn-the-top-10-skills-for-2025/): Having previously explored the Top 10 Skills for 2025 and why using simulation training is beneficial, we want to analyze how and where do business simulations address the WEF 2025 skills.  Where can business simulations address the WEF 2025 skills? From this point on in this article, we only speak for the business simulations we supply. There are other good simulations available on the market, but simulations we are not knowledgeable about.  With each of the World Economic skills, we have listed their definition of what it is, and provided a short overview of how we address the skill in […]
- [Announcement: Immersive Edge Rebranding](https://immersiveedge.tech/blog/announcement-gingrtech-rebranding/): We are delighted to announce the launch of the new Immersive Edge brand identity, which includes a new logo, colors, font, game names, and our all-new website. Immersive Edge has grown significantly over the last few years, with the recent addition to our business simulations catalog with the ESG training game GoGreen.Inc. This growth was helped by significant investments made by Spence & Co. and The Oliver Twins, as well as a fast-growing clientele. With the new brand identity, we want to empower you to understand our work world better. The rebranding focuses on the experience of learning games and […]
- [Team Building Activities: 10 Benefits of Games at the Workplace](https://immersiveedge.tech/blog/team-building-activities-10-benefits-of-games-at-the-workplace/): Team building activities are an ideal way to strengthen company values and teams. Effective team building exercises allow teams to bond, engage, build trust, and often get to know each other on a more personal level. Why are team building activities important? Despite their reputation for being boring or scary, team building activities and educational games at the workplace can be fun and effective exercises with many obvious and hidden benefits. What are the benefits of team building activities? Are team building activities effective? Let’s dive in. Top 10 Benefits of Team Building Exercises Boosting productivity Improving mental health Improve […]
- [Climate Change: Reducing Carbon Dioxide (CO2) Levels](https://immersiveedge.tech/blog/climate-change-reducing-carbon-dioxide-co2-levels-2/): The British naturalist Sir David Attenborough urged world leaders attending the COP26 climate summit to act now. He warned of dangerously high levels of concentration of carbon in the atmosphere, also known as part per million or ppm levels. Much is nowadays being said about climate change and sustainability goals but, how to reduce CO2 levels within a business? And, more importantly, what does CO2 ppm mean? What are safe levels of CO2 in the environment? Carbon Dioxide Levels: Parts Per Million Concentration (ppm) Concentration in parts per million (ppm) is a way of measuring the concentration of a solution. […]
- [Ultimate Team Building Activities: Top 10 Skills](https://immersiveedge.tech/blog/team-building-activities-serious-games/): Reskilling is currently a priority for many businesses, something very much impacted by the pandemic and an increasing adoption of technology. Additionally, team building is the key to success, as it drives collaboration and cooperation within a business, and team building activities surely help to teach new skills. Team building group exercises, however, can be quite uncomfortable and forgettable. The fine line between fun and childish, enjoyable and awkward, or bonding and embarrassing, can be quite difficult to find. We have good news: team building activities can be fun and insightful. What are the top 10 skills to learn? How […]
- [Business Sustainability: What We Can Achieve Now](https://immersiveedge.tech/blog/business-sustainability-achieve-now/): Green is trendy, but not only as a color. With the need to become a sustainable business continuing to increase, it is becoming more important to act and demonstrate green actions. As we have previously explored, sustainability in business has real profitable benefits aside from helping the planet. The Intergovernmental Panel on Climate Change (IPCC) reported that human influence has warmed the climate at a rate that is unprecedented in at least the last 2000 years. The report showed that CO2 concentration is now the highest in 2 million years, sea levels are rising at the fastest rates in 3000 […]
- [Sustainability Training: The 5 Benefits of a Sustainable Business](https://immersiveedge.tech/blog/sustainability-training-benefits-sustainable-business/): Sustainability has become a true necessity in the business world, as climate change continues to affect the planet and influence our daily lives. The main benefit of becoming a sustainable business is crystal clear: helping the planet. However, sustainable development is as ethical as profitable, as research has proven how sustainability in business has real benefits and supports long-term business growth. What are the benefits of sustainability for a business? Why should you need to attend sustainability training? The benefits of sustainability for business Sustainability in business has five main benefits. Here are five benefits that show how becoming a […]
- [Effective Leadership: The Difference Between Responsibility and Accountability](https://immersiveedge.tech/blog/effective-leadership-difference-between-responsibility-and-accountability/): The most effective leaders provide direction and inspiration in order to nurture and build stronger teams, but that’s not all required. Effective leadership requires accountability and responsibility. Although both terms have different meanings, they are often mistaken and considered interchangeable. What is the difference between responsibility and accountability? Responsibility in the workplace Responsibility is, by definition, “something that it is your job or duty to deal with”. Responsibility is, essentially, the duty to complete a task that someone is meant to complete. Additionally, responsibility can be shared amongst teams: a group of people can have the same task to complete […]
- [Immersive Edge secures significant investment from Spence & Co.](https://immersiveedge.tech/blog/gingrtech-investment-spence-co/): Immersive Edge, serious games specialist and developer of the business simulation game ROCKET, is delighted to announce a significant investment from Spence & Co. The recent funding will go towards the company’s growth and the development of other breakthrough business simulation platforms, one of which is to be announced in the coming weeks. Immersive Edge business simulation technology is a critical element of organizational transformation in an ever fast-paced complex and distributed workplace. The business structure required by organizations to compete effectively in a post-COVID-19 global environment drives the need for simulation training tools to help people learn new ways […]
- [Spot the Difference: Learning Games Terminology](https://immersiveedge.tech/blog/learning-games-terminology/): Games have been with us for centuries and, as they evolve and develop thanks to new technologies, their terminology continues to grow, becoming more and more confusing. As a serious games specialist, we want to help you understand the differences. What are serious games and what is the difference between different gaming terminologies? Let’s play. Gameplay First, we have gameplay or traditional gaming. Gameplay has been around for millennia and it is innate to humans and even animals. In humans, games have repeatedly been used as learning games for children, helping them develop imaginative thinking, values, and morality. Behavioral research […]
- [Productivity 101: Communication](https://immersiveedge.tech/blog/productivity-101-communication/): Communications courses are great, aren’t they? But… there is a bit of a drawback. These courses do work if you know what you need to communicate. If you don’t then they are largely redundant. Let me explain. Nearly all organisations develop departments. I do it. We have a marketing function, a finance function and so on. Even though we know the theory of flat structures, it is actually very difficult to fight this self-arranging mechanism. It’s the way we all do it; education establishments train specialists and we have our innate wolf-pack need to understand where we sit in the […]
- [Decision Making: Gate of Acceptance](https://immersiveedge.tech/blog/decision-making-gate-of-acceptance/): If you can’t make great decisions in your organisation, there’s not much point in getting out of bed. The quality of your decisions is dependent on the quality of your decision makers and their understanding of the whole of the organisation. Hence, investing properly in training them and hiring your team is essential. There’s no such thing as a ‘cheap deal’ when it comes to people. Over many years of providing advice to scaling organisations, much of my time has been explaining to teams the importance of understanding the whole of a company rather than just the department they work […]
- [PR: ROCKET Remote Launch](https://immersiveedge.tech/blog/pr-rocket-remote-launch/): Immersive Edge Introduces New Remote-working ‘ROCKET-remote’ Business Simulation Game EDINBURGH, May 12, 2020 – Immersive Edge (GWOF), developers of award-winning and revolutionary business simulation games, has introduced ROCKET-remote, a brand new remote-working version of the company’s hugely successful ROCKET training platform, but designed to observe social distancing norms. The latest iteration of the game reintroduces organisations to its popular ‘26-weeks-in-26-minutes’ ROCKET concept but now in a safe environment and while recognising the need for collaboration and business streamlining, both during and beyond the COVID-19 pandemic. Many training companies have recently seen their face-to-face business disappear overnight, but ROCKET-remote enables partners […]

## Pages

- [Behavioural Candidate Assessment | Edge Assess](https://immersiveedge.tech/edge-assess/): Edge Assess COMING SOON We don’t ask candidates what they would do. We assess what they actually do. Join the Waitlist THE PROBLEM Interviews reward performers. Not performance. Traditional hiring tools – CVs, competency questions, psychometrics – measure what candidates say they would do. But saying and doing are different things. The strongest candidates aren’t always the best interviewees. And the best interviewees aren’t always the strongest candidates. Edge Assess candidate assessment closes that gap by putting every candidate into the same realistic, calibrated work environment – then measuring what actually happens. 15 minPer candidate sessionOnlineNo software to installObjectiveEvery candidate, […]
- [Case study Officers' Association Partnership](https://immersiveedge.tech/immersive-edge-case-studies/case-officers-association-partnership-development-simulations/): Case Study Officers’ Association Partnership Written by Elton Daddow Commercial & Training Director, Immersive Edge Preface Elton Daddow In 1920 Field Marshal The Earl Haig established The Officers Association Scotland to help relieve distress of officers and their families following the Great War. It was founded as an independent charity in Scotland and, since then, its services have evolved to meet the needs of its clients, providing valuable employment advice and guidance alongside continued welfare support. As part of their provision all ranks are welcomed onto any of their training, networking and employer events across Scotland. Through discussions with Immersive […]
- [Case study leadership development](https://immersiveedge.tech/immersive-edge-case-studies/case-study-leadership-development-simulations/): Case Study Business simulations for leadership development Written by Elton Daddow Commercial & Training Director, Immersive Edge Preface Elton Daddow In 2022 Baker Communications Inc. (BCI) began a conversation with Immersive Edge Founder and then CEO Tim Dew about the potential for business simulations implementation as part of a broader leadership development programme rollout with one of the largest global airlines based in the United States. As a trusted delivery partner, BCI had identified the opportunity through ongoing discussions with key stakeholders in the learning and development team of the airline. This case study explores the collaborative, progressive and ambitious […]
- [Case study staff training](https://immersiveedge.tech/immersive-edge-case-studies/case-study-staff-training-business-simulations/): Case Study Immersive business simulations for staff training Written by Elton Daddow Commercial & Training Director, Immersive Edge Foreword Elton Daddow In April 2023 the Global Head of Talent at one of the top 10 asset management companies in the world, with €2.2 trillion of assets under management (AUM) in 2024, began a conversation with our Immersive Edge Founder and then CEO Tim Dew about embarking on a transformative “big vision” journey for talent development across the global business. Immersive Edge was identified as a potential partner for business simulations training to form an integral part of this journey and […]
- [Case Studies](https://immersiveedge.tech/immersive-edge-case-studies/): Immersive Edge Case Studies Our case studies showcase the versatility and broad range of applications for all of our business simulations. Schools Case Study February 2024 How business simulations helped students develop real-world business skills and prepare for the workplace. Read case study → Staff Training Case Study February 2025 Embedding experiential learning into staff development to improve collaboration and decision-making. Read case study → Airline Leadership Institute April 2025 Building leadership capability through immersive simulation training in the aviation sector. Read case study → Officers’ Association Partnership 2021–2025 Supporting veteran employment through long-term simulation-based training partnerships. Read case study […]
- [Applications](https://immersiveedge.tech/applications-2/): Applications Our business simulations can be adapted to any organizational needs. Explore the multiple applications of our learning games and find out how we can help you transform your business. Contact us Our serious games Our business simulations recreate businesses using game technology and experiential learning methods. The games present real-world business scenarios to develop problem-solving abilities. All Immersive Edge games are built on our award-winning ROCKET platform, a powerful, cost-effective and highly scalable platform with a realistic and interactive interface. Applications Leadership & management training. Sustainability training for business. Business strategy simulations. Group decision making training. Business process and […]
- [Maintenance Page](https://immersiveedge.tech/maintenance-page/)
- [2025 Top Skills - pdf](https://immersiveedge.tech/applications/2025-top-skills/): Upskilling: The Top 10 Skills for 2025 Powered by Immersive Edge CONTACT US Ready to upskill your employees? Unleash human potential through serious games and experiential learning. Our award-winning business simulation games will transform your employees.
- [Culture.Inc](https://immersiveedge.tech/business-simulation-games/culture/): Culture.Inc Powered by Immersive Edge Shape a positive, supportive culture for your business using the power of experiential learning to transform a failing business in the hospitality sector into a successful one that puts people at the heart of the organization to drive success and productivity. Culture simulation Culture.Inc is an experiential business simulation and culture-focused workhop that empowers individuals to work together effectively, focusing on developing a great company culture whilst generating profit. The simulation presents real-world business scenarios to develop problem-solving abilities whilst fostering a positive, supportive, inclusive company culture. Played virtually or in a classroom, participants learn all about aspects […]
- [Schools Case Study – February 2024 - mobile view](https://immersiveedge.tech/case-studies-1/schools-case-study-february-2024-mobile-view/): Schools Case Study – February 2024 Mobile view
- [TeamWork.Inc](https://immersiveedge.tech/business-simulation-games/teamwork/): TeamWork.Inc Powered by Immersive Edge Build stronger teams, drive leadership, communication skills and break down silos with our collaborative team building business simulation. Team building simulation TeamWork.Inc is a business simulation that focuses on empowering teams to communicate efficiently and effectively to run a business whilst generating profit. Played virtually or in a classroom, participants learn and improve business skills by running a virtual business in a realistic and interactive platform. The simulation is a great way to deliver team collaboration training with everyone working together to achieve a common goal based on real-world business scenarios. Split into different departments […]
- [Case Studies - OLD](https://immersiveedge.tech/case-studies-1/)
- [Service Level Agreement (SLA)](https://immersiveedge.tech/service-level-agreement-sla/): 1. Server availability Service Level Agreement (SLA) This SLA is designed to ensure that Rocket meets the needs of its Customers and it outlines what levels of service can be expected. Service Line SLA KPI (%) System Availability To be made available to members 24/7 99 Support Hours Rocket will respond within defined service levels (see below) 99 Technical Support Available 9.00am – 5.00pm UK LONDON 99 2. Incident Resolution Targets Severity Description Response Resolution Unplanned outage impacting multiple Customers 1hr Within 1 working day Outage / severe disruption to service for individual Customer 2hrs Within 2 working days Reduced […]
- [EULA](https://immersiveedge.tech/eula/): EULA – END USER LICENCE AGREEMENT This agreement is between IMMERSIVE EDGE LIMITED a limited liability company registered in Scotland (Registration No: SC558738) whose registered office is at 5 South Charlotte Street, Edinburgh, Scotland EH2 4AN trading as Immersive Edge (“Immersive Edge”) and you (“the User”). This is a Click to Agree Contract from within the Software if the User wishes to be bound by these Terms and Conditions. If the User does not agree to be bound by these Terms and Conditions, the User cannot USE the Software. The contract (“Agreement”) between the User and Immersive Edge will comprise: SOFTWARE USE […]
- [Boardroom.Inc](https://immersiveedge.tech/business-simulation-games/boardroom/): Boardroom.Inc Powered by Immersive Edge The ultimate business simulation for executive leadership training. About the simulation C-Suite executive training business simulation Boardroom.Inc is an executive training business simulation that is designed to improve the performance of C-Suites. C-Suites will be put to the test. The simulation presents real-world business scenarios to address leadership performance, succession, ambiguity, corporate risk, and the importance of whole-of-system decision-making. Unlike traditional C-Suite executive training our business simulation lets you see the impact of decisions in real scenarios helping you find the processes that work in a safe environment where failure is encouraged as part of […]
- [Executive training](https://immersiveedge.tech/applications/executive-training/): Executive training simulations Putting executive teams to test with C-Suite training simulations. Powered by Immersive Edge View learning outcomes C-Suite Training Boardroom.Inc is a c-suite training simulation that challenges C-Suites to improve and drive performance. The simulation presents real-world business scenarios to address leadership performance, succession, ambiguity, corporate risk, and the importance of whole-of-system decision-making. C-Suites will be put to the test by taking a struggling business from good to great. The groups will need to demonstrate high levels of teamwork, empathy, and resilience. They will have to build the governance around improvements, make a profit, and create an organization that is agile and able to […]
- [ChangeManagement.Inc](https://immersiveedge.tech/business-simulation-games/change-management/): ChangeManagement.Inc Powered by Immersive Edge Successful systems implementation and organizational change adoption with simulation training. Change management training ChangeManagement.Inc is a change management training simulation that recreates a fully operational business using the latest simulation technologies. Behavioral dynamics drive user acceptance and collaboration by ensuring that systems integration is their own idea rather than being told to migrate. Split into different departments and roles, teams need to optimize a struggling business by working together; all whilst staying in business and making a profit. Played virtually or in a classroom, participants learn for themselves that a central, sophisticated hub for data is the […]
- [Introducer Program | Terms and Conditions](https://immersiveedge.tech/introducer-program-tc/): This agreement is between IMMERSIVE EDGE LIMITED a limited liability company registered in Scotland (Registration No: SC558738) whose registered office is at 5 South Charlotte Street, Edinburgh, Scotland EH2 4AN and you (“the Introducer”).  You must be at least 18 years old to accept these Terms and Conditions, if you are not 18 years old then you cannot enter into a contract with us and cannot become an Introducer. By clicking “Accept” to these Terms and Conditions, the Introducer wishes to be bound by these Terms and Conditions. If the Introducer does not agree to be bound by these Terms […]
- [2025 Top Skills](https://immersiveedge.tech/applications/top-10-job-skills-2025/): Top 10 job skills for 2025 Powered by Immersive Edge Reskilling workforces with simulation training. Contact us View learning outcomes Upskilling: The Top 10 Skills for 2025 – paper Top 10 skills for 2025 1. Analytical thinking and innovation 2. Complex problem-solving 3. Active learning and learning strategies 4. Critical thinking and analysis 5. Creativity, originality and initiative 6. Leadership and social influence 7. Technology use, monitoring and control 8. Technology design and programming 9. Resilience, stress tolerance and flexibility 10. Reasoning, problem solving and ideation Source: Future of Jobs Report 2020, World Economic Forum How simulations address all top […]
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- [Risk management](https://immersiveedge.tech/applications/risk-management/): Risk Management Recreating real business scenarios with simulations. Powered by Immersive Edge View learning outcomes Simulations in risk management Forecasting and analyzing risk is critical when making decisions. Our simulations recreate businesses using game technology and experiential learning methods. The simulations present real-world business scenarios to analyze risk. Played virtually or in a classroom, participants learn and improve business skills by running a virtual business in a realistic and interactive platform. All Immersive Edge simulations are built on our award-winning ROCKET platform, a powerful, cost-effective and highly scalable platform with a realistic and interactive interface. Click here Benefits < Business empathy Silo […]
- [Team building](https://immersiveedge.tech/applications/team-building-activities/): Team building activities Improving team dynamics and communication with business simulations. Powered by Immersive Edge View learning outcomes Simulations for team building Team building exercises are excellent to strengthen company culture, boost productivity and improve team communication. TeamWork.Inc is a business simulation that recreates a business using game technology and experiential learning methods. The simulation presents real-world business scenarios to develop problem-solving abilities. Played virtually or in a classroom, participants learn to communicate and improve business skills by running a business in a realistic and interactive platform. All Immersive Edge simulations are built on our award-winning ROCKET platform, a powerful, cost-effective and highly […]
- [Banking and finance](https://immersiveedge.tech/applications/financial-simulations/): Banking and financial services simulations powered by immersive edge Understanding the banking operating environment and anticipating changes. Contact us View learning outcomes Simulations for banking and financial services Financial services firms are facing many challenges when it comes to rapid technological changes and ever-changing regulations Our banking simulation recreates businesses using game technology and experiential learning methods. The simulation presents real-world business scenarios to develop problem-solving abilities. Played virtually or in a classroom, participants learn to communicate and improve business skills by running a business in a realistic and interactive platform. All Immersive Edge simulations are built on our award-winning ROCKET platform, […]
- [Education](https://immersiveedge.tech/applications/education-simulations/): Simulations for education Transitioning from student life to working life with cutting edge business simulations for education. Powered by Immersive Edge Contact us View learning outcomes Simulations in education Educational institutions have a key role in preparing students for their future careers and working life Our business simulations recreate business using game technology and experiential learning methods. The simulations present real-world business scenarios to develop problem-solving abilities and soft skills which are so vital in the world of work. Played virtually or in a classroom, students learn and improve business and teamworking skills by running a virtual business in a realistic and […]
- [Veteran employment](https://immersiveedge.tech/applications/veteran-employment/): Veteran employment transition Transitioning to civilian life and modern business with serious games. Powered by Immersive Edge View learning outcomes Simulations for veteran transition The transition from military to civilian life can be very challenging. Our business simulations recreate businesses using game technology and experiential learning methods. The games present real-world business scenarios to develop problem-solving abilities. Played virtually or in a classroom, participants learn and improve business skills by running a virtual business in a realistic and interactive platform. All Immersive Edge games are built on our award-winning ROCKET platform, a powerful, cost-effective and highly scalable platform with a realistic […]
- [Sustainability](https://immersiveedge.tech/applications/sustainability-esg-training/): Sustainability training simulations Become a sustainable business by connecting decision-making with the sustainability of your organization. Powered by Immersive Edge View learning outcomes Business sustainability training GoGreen.Inc is an experiential business simulation that addresses environmental needs within organizations to connect everyday decision-making with the sustainability of both an organization and the planet. Split into different departments and roles, teams need to optimize a wasteful business that has a negative CO2 impact to become a sustainable organization; all whilst staying in business and profit. Played virtually or in a classroom, participants learn and improve business skills by running a virtual business in a […]
- [Corporate Social Responsibility](https://immersiveedge.tech/csr/): Immersive Edge Limited corporate social responsibility (CSR) is guided by the mission of driving transformational change, for the better, in people, organizations and communities around the globe.  Human Rights, Gender Equality and Minorities We treat all our staff fairly and ethically. The team is varied in age, gender and minorities, and everyone in our organization has a voice.  Educating and empowering workers All team members are supported in providing education where needed and/or requested. A daily stand-up provides the means to empower team members and make sure their working environment is healthy. Not only workers of Immersive Edge, but also […]
- [Customized Simulations](https://immersiveedge.tech/business-simulation-games/custom-simulations/): Customized business simulations Didn’t find the right simulation for you? Our business simulations recreate businesses using game technology and experiential learning methods. The simulations present real-world business scenarios to develop problem-solving abilities. View all simulations How it works: Experiential learning Practice makes perfect. Experiential learning is the most successful method of driving organizational change, improving thinking skills and creating lasting connections. The recreation of real-world business scenarios allows users to learn by doing and results in a higher player engagement and emotional involvement. All Immersive Edge simulations are built on our award-winning ROCKET platform, a powerful, cost-effective and highly scalable platform with a […]
- [GoGreen.Inc](https://immersiveedge.tech/business-simulation-games/gogreen-inc/): GoGreen.Inc Powered by Immersive Edge Become a sustainable business by connecting decision-making with the sustainability of your organization in this engaging business simulation environment. Benefits and outcomes ESG sustainability training GoGreen.Inc is an experiential business simulation that addresses environmental needs within organizations to connect everyday decision-making with the sustainability of both an organization and the planet. Split into different departments and roles, teams need to optimize a wasteful business that has a negative CO2 impact to become a sustainable organization; all whilst staying in business and profit. Played virtually or in a classroom, participants learn and improve business skills by running a […]
- [Business Simulations](https://immersiveedge.tech/business-simulation-games/): Our transformative business simulations Transform your organization with our experiential learning simulations. Powered by Immersive Edge Our Simulations Award-winning platforms designed to transform your leadership, culture, and operational strategy. groups_3 TeamWork.Inc In person & online 3 Levels Collaboration Team Strategy Communication corporate_fare Boardroom.Inc In person & online 3 Levels C-Suite Decisions Leadership Risk Management eco GoGreen.Inc In person & online 3 Levels Sustainability ESG Strategy Financial Balance language Culture.Inc In person & online 3 Levels Cultural Change Employee Engagement Behaviour Dynamics How it works We challenge teams to develop the strategies to deliver organizational success in only a few short […]
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- [Blog](https://immersiveedge.tech/blog-immersiveedge/): BLOG POSTS
- [Applications](https://immersiveedge.tech/applications/): Applications Our business simulations can be adapted to any organizational needs. Explore the multiple applications of our learning games and find out how we can help you transform your business. Contact Us Our serious games Our business simulations recreate businesses using game technology and experiential learning methods. The simulations present real-world business scenarios to develop problem-solving abilities. All Immersive Edge simulations are built on our award-winning ROCKET platform, a powerful, cost-effective and highly scalable platform with a realistic and interactive interface. Applications Simulation training is ideal to train employees, recreate business challenges and improve business performance.The most popular applications of […]
- [Partner With Us](https://immersiveedge.tech/partner-with-us/): Partner with us Looking to add business simulations to your portfolio? Expand your services, win more clients and generate more revenue with our business simulation games. Become a delivery partner The serious games market $ 0 The serious games market is set to continue becoming a global phenomenon and is predicted to grow to over $43 Billion by 2029. Become a business simulations delivery partner For learning professionals looking to expand their training portfolio, integrating our business simulations will separate your company from the madding crowd. Win new clients, stand out against competition, and demonstrate to existing clients that you […]
- [About Us](https://immersiveedge.tech/about-us/): The story behind our simulations. Founded on a passion for understanding what makes people learn, grow, and work better together. Contact us Culture.Inc launch with Roffey Park Institute In 2017 Games Without Frontiers Limited was founded by Edinburgh-based entrepreneur Tim Dew. With his original training in the field of biochemistry, Tim took a real interest in the neuroscience of what makes people tick and learn effectively. He spent much of his adult life going into organizations trying to create meaningful change, and getting people to change their attitudes to what makes an organization really tick and become far more productive. […]
- [TeamWork.Inc OLD](https://immersiveedge.tech/business-simulation-games/teamwork-old/): TeamWork.Inc powered by gingrtech Build stronger teams, drive leadership, communication skills and break down silos with our collaborative team building business simulation game. Request a TeamWork.Inc demo Benefits and applications Team building simulation TeamWork.Inc is one of our business simulations that focuses on empowering teams to communicate efficiently and effectively to run a business whilst generating profit. Played virtually or in a classroom, participants learn and improve business skills by running a virtual business in a realistic and interactive platform, hosted by a professional facilitator. The simulation is a great way to deliver team collaboration training with everyone working together […]
- [Home](https://immersiveedge.tech/): Fix what’s holding your teams back – in a single day Immersive business simulations that expose silos, sharpen decision-making, and accelerate change – without real-world risk. If you’ve ever faced resistance to change, communication breakdowns, or team misalignment, simulations provide a way to safely experiment, learn, and drive real progress – fast. Book a Consultation Experiential Learning: Learn by Doing.  We believe the quickest way to learn is by doing. Our business simulations create high-stakes environments where teams can fail safely and learn rapidly. Recreating real-world business scenarios allows users to engage emotionally, resulting in a learning experience that sticks. […]
- [Privacy Policy](https://immersiveedge.tech/privacy-policy/): Privacy Policy We at Immersive Edge Limited are committed to protecting and respecting your privacy. This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure. We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy. Any questions regarding this Policy and our privacy practices should be sent by email […]


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